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Blogs

All the latest news and chat about the Baby Squids franchise.
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Successful Franchise Resale in Southampton

Exploring our first successful franchise resale in Southampton. Hear from Lucy our new Southampton owner and her successful business purchase.
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Successful Franchise Resale in Southampton

Exploring our first successful franchise resale in Southampton. Hear from Lucy our new Southampton owner and her successful business purchase.
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Meet Caitlin – our Liverpool franchise owner

I am thrilled to introduce you to Caitlin, our Baby Squids Liverpool franchise owner, who launched two pools earlier in the spring of 2026.
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Meet Caitlin – our Liverpool franchise owner

I am thrilled to introduce you to Caitlin, our Baby Squids Liverpool franchise owner, who launched two pools earlier in the spring of 2026.
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Launching Staffordshire and Nantwich!

I am delighted to announce that Baby Squids Staffordshire and Nantwich are launching classes in Stone and Leek in November 2025!
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Launching Staffordshire and Nantwich!

I am delighted to announce that Baby Squids Staffordshire and Nantwich are launching classes in Stone and Leek in November 2025!
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Baby Squids Connect 2025 Awards

What a year it's been for the Baby Squids team! Last week we brought all our incredible franchisees together for Baby Squids Connect 2025, and it was an event filled with so many connections being made, a lot of fun and laughter, and a huge amount of appreciation.
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Baby Squids Connect 2025 Awards

What a year it's been for the Baby Squids team! Last week we brought all our incredible franchisees together for Baby Squids Connect 2025, and it was an event filled with so many connections being made, a lot of fun and laughter, and a huge amount of appreciation.
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Sharing our Franchisees Success

September is upon us, the start of the new school year and another stonking year ahead for our amazing team of franchisees at Baby Squids.
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Sharing our Franchisees Success

September is upon us, the start of the new school year and another stonking year ahead for our amazing team of franchisees at Baby Squids.
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Hello Halifax and Huddersfield 🙂

Hello Halifax and Huddersfield! We are so pleased to share that Becky is launching the Baby Squids West Yorkshire franchise area in June 2025!
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Hello Halifax and Huddersfield 🙂

Hello Halifax and Huddersfield! We are so pleased to share that Becky is launching the Baby Squids West Yorkshire franchise area in June 2025!
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Welcome to Baby Squids Cheshire!

I’m delighted to announce Baby Squids Cheshire is launching in February 2025! Classes are starting in Chester, Macclesfield and Stockport!
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Welcome to Baby Squids Cheshire!

I’m delighted to announce Baby Squids Cheshire is launching in February 2025! Classes are starting in Chester, Macclesfield and Stockport!
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Baby Squids Surrey and North Hampshire launches new offering

Hannah has worked very hard to build up relationships with pools and has successfully launched lessons across mutiple pool locations. She is hugely passionate about ensuring that the families that swim with her get the absolute best, she is a creative and wonderful teacher who I am thrilled to have onboard.
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Baby Squids Surrey and North Hampshire launches new offering

Hannah has worked very hard to build up relationships with pools and has successfully launched lessons across mutiple pool locations. She is hugely passionate about ensuring that the families that swim with her get the absolute best, she is a creative and wonderful teacher who I am thrilled to have onboard.
Read more

Welcoming Jenna: Our New Franchisee in Yeovil and West Dorset

I am thrilled to announce a significant addition to the Baby Squids family – Jenna Burrow, an experienced and dedicated swimming tutor, our new franchisee for Yeovil and West Dorset. Jenna brings a wealth of experience, passion, and dedication to Yeovil, Weymouth and the West Dorset areas.
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Welcoming Jenna: Our New Franchisee in Yeovil and West Dorset

I am thrilled to announce a significant addition to the Baby Squids family – Jenna Burrow, an experienced and dedicated swimming tutor, our new franchisee for Yeovil and West Dorset. Jenna brings a wealth of experience, passion, and dedication to Yeovil, Weymouth and the West Dorset areas.
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Awesome Alice joins the franchise team in Colchester

Do you have little snippets of memories you can remember from your early childhood? You know the ones where you can’t tell the entire story, but they definitely happened and you can remember exactly how you felt in that moment. For me, most of those mini memories involve the water.
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Awesome Alice joins the franchise team in Colchester

Do you have little snippets of memories you can remember from your early childhood? You know the ones where you can’t tell the entire story, but they definitely happened and you can remember exactly how you felt in that moment. For me, most of those mini memories involve the water.
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Nic, our Wigan franchisee’s story so far

Introducing Nic, our Wigan franchisee's story so far, and what she loves about flexible working and owning her own baby swimming franchise business
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Nic, our Wigan franchisee’s story so far

Introducing Nic, our Wigan franchisee's story so far, and what she loves about flexible working and owning her own baby swimming franchise business
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Four steps to become a franchisee

It’s been a really exciting year at Baby Squids, following the arrival of our latest Franchisee Nic in Wigan, followed quickly by the awesome Alice in Colchester I thought I’d write a blog about the franchise process so that if you are looking for the right opportunity to take on a more flexible working life then all the information is in one place!!
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Four steps to become a franchisee

It’s been a really exciting year at Baby Squids, following the arrival of our latest Franchisee Nic in Wigan, followed quickly by the awesome Alice in Colchester I thought I’d write a blog about the franchise process so that if you are looking for the right opportunity to take on a more flexible working life then all the information is in one place!!
Read more

Introducing our amazing franchisee Emma

It’s been a while since Emma became our second franchisee but she’s had a lot going on! Taking on the franchise with her mum during her divorce was a big and brave move, then came Covid to top off a tricky start. Now with 3 new pools and new teachers under her belt her little
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Introducing our amazing franchisee Emma

It’s been a while since Emma became our second franchisee but she’s had a lot going on! Taking on the franchise with her mum during her divorce was a big and brave move, then came Covid to top off a tricky start. Now with 3 new pools and new teachers under her belt her little
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Nicky’s top tips on your new business!

You have made the decision to build a business out of something you will love doing. Now’s the time for hard work and positivity. The Baby Squids team are really nurturing and supportive so maximise the effort and energy you feel. You will be provided with plenty of tools to support your
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Nicky’s top tips on your new business!

You have made the decision to build a business out of something you will love doing. Now’s the time for hard work and positivity. The Baby Squids team are really nurturing and supportive so maximise the effort and energy you feel. You will be provided with plenty of tools to support your
Read more

Our new branding makes a huge splash

We all change with time and Baby Squids is no different, since changing our name 3 years ago we have been ready for some bigger changes to our branding. It is such a big move financially and putting our reputation and that of our franchisees at risk! We know that making it modern
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Our new branding makes a huge splash

We all change with time and Baby Squids is no different, since changing our name 3 years ago we have been ready for some bigger changes to our branding. It is such a big move financially and putting our reputation and that of our franchisees at risk! We know that making it modern
Read more

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