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Financials

How much you could earn, and what it costs to get set up

Baby Squids was created out of our passion to change swimming lessons for kids from goal-focused, structured and, sometimes stressful, classes, to fun, relaxed and consistently rewarding experiences.

Who are Baby Squids

In 2012 Laura was a first time Mum and couldn’t find the right style of swim class for her son. They all seemed too goal focused and didn’t allow the babies to simply enjoy the water in a supportive and encouraging environment. As a keen swimmer with a commercial business background Laura took the big decision to start a swim school.

Baby Paddlers went from strength-to- strength, growing through acquisition and expansion into new locations across the South of England. We have built a team of enthusiastic swimming teachers, all of whom teach with a kind, fun and child-led approach.

UK expansion via franchising began
in 2019, when we decided to develop Baby Paddlers into a wider-reaching, character-led brand and renamed it to Baby Squids.

Let’s talk numbers

There is a one-off initial license fee to
set up a Baby Squids business, which includes all the training, marketing materials and operating manuals you will need to get established and start earning money.

Once you are trading you pay a monthly licence fee. That’s it. We won’t ask for any more from you, and we will provide you with updates to marketing and operational literature, business processes and support throughout.

As part of your application process, we will work with you to ensure you are able to give your business the best start.

Flexible purchase options

For an investment of £8,000 plus VAT you can obtain your territory, the larger the area, the greater the initial investment.

This equates to an earning potential of between £30,000–£100,000+ per annum and is related to the number of classes that you run and the number of children you teach. In addition, we suggest that you will need about £3,000 of working capital to begin with to cover immediate pool hire and staff costs.

Securing funding is simple due to our proven business model and market knowledge, plus you’ll benefit from all the training, support and guidance that Baby Squids will provide you. We can discuss with you individually, different options for funding the purchase of your franchise.

Flexible purchase options

For an investment of £8,000 plus VAT you can obtain your territory, the larger the area, the greater the initial investment.

This equates to an earning potential of between £30,000–£100,000+ per annum and is related to the number of classes that you run and the number of children you teach. In addition, we suggest that you will need about £3,000 of working capital to begin with to cover immediate pool hire and staff costs.

Securing funding is simple due to our proven business model and market knowledge, plus you’ll benefit from all the training, support and guidance that Baby Squids will provide you. We can discuss with you individually, different options for funding the purchase of your franchise.

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Single territory

Franchise fee:

£8k

Marketing:
£500

Total investment:

£8.5k + vat

Initial target:

200 swimmers

Revenue goal:
£100k–120k

Gross profit goal:

£45k–70k

Net profit goal:

£30k–50k

Breakeven:

6–18 months

Multi territory

Franchise fee:

£16k

Marketing:
£1k

Total investment:

£17k + vat

Initial target:

400 swimmers

Revenue goal:
£200k–240k

Gross profit goal:

£90k–140k

Net profit goal:

£60k-110k

Breakeven:

12-24 months

How much you earn is down to you and the time you invest in your Baby Squids business. The World is your Squid!

How much you earn is down to you and the time you invest in your Baby Squids business. The World is your Squid!

Key facts

When you buy a franchise you are launching under the established, respected Baby Squids brand, with all the brand-wide business operating systems in place. With energy and drive you can build on the experiences and expertise of the brand to bring you great results. It’s no surprise that franchise businesses frequently have a higher success rate than entrepreneurs setting up from scratch.

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Your exclusive franchise territory.

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Earning potential £30k–£100k+

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Flexible and truly rewarding business.

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Dedicated full time franchise training and support.

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Digital marketing strategy and support.

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Bespoke franchise management software.

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Guaranteed leads from an established brand.

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Operational processes and manual.

Fantastic earning potential

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Example of potential earnings

Year 1

Swimmers:

200

Revenue goal:

£100k

Profit:

£50k

Year 2

Swimmers:

400

Revenue goal:

£230k

Profit:

£110k

Year 3

Swimmers:

600

Revenue goal:

£375k

Profit:

£160k

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About us

Find out about our background, history and values.

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Success stories

Hear from our franchisees, who’ve been there and done it.

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Financials

See how much you could earn, and what it costs to get set up.

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