Who we are and how we do it.
In 2012 Laura was a first time Mum and couldn’t find the right style of swim class for her son. They all seemed too goal focused and didn’t allow the babies to simply enjoy the water in a supportive and encouraging environment. As a keen swimmer with a commercial business background Laura took the big decision to start a swim school.
UK expansion via franchising began
in 2019, when we decided to develop Baby Paddlers into a wider-reaching, character-led brand and renamed it to Baby Squids.
With the company’s excellent reputation well established across many parts of the South we are now looking for budding business entrepreneurs across the country to join Baby Squids via this exciting franchise opportunity.
The business has grown from being a small independent to a franchise model to help other people enjoy the same flexible and rewarding role that Laura had and still has.
With nine franchisees and 2500+ children swimming with us each week, we are looking for franchisees that are focused, honest, driven and excited by teaching children to swim! We enable our franchisees to enjoy personal and financial success and enjoy the flexibility that comes with it.nine
We promise to help you and your child progress through the Baby Squids milestones at a pace that is right for your child.
Find out about our background, history and values.
Hear from our franchisees, who’ve been there and done it.
See how much you could earn, and what it costs to get set up.