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Here’s just a few of our franchisees who’ve made a success of Baby Squids.
In 2012 Laura was a first time Mum and couldn’t find the right style of swim class for her son. They all seemed too goal focused and didn’t allow the babies to simply enjoy the water in a supportive and encouraging environment. As a keen swimmer with a commercial business background Laura took the big decision to start a swim school.
UK expansion via franchising began
in 2019, when we decided to develop Baby Paddlers into a wider-reaching, character-led brand and renamed it to Baby Squids.
For me it’s the ability to make my own decisions and control my business to suit my life. This has been of immeasurable benefit to me and my family. I also enjoy spreading my wings in my local area, networking, and growing my own business.
For me it’s the ability to make my own decisions and control my business to suit my life. This has been of immeasurable benefit to me and my family. I also enjoy spreading my wings in my local area, networking, and growing my own business.
There are numerous tasks each week which make every day different, be it marketing, admin, finance, business development, talking with teachers and customers, and more. I can take my kids to school, pick them up, work in the evenings if the days have been busy or if the kids are off school. Flexibility and work life balance have improved dramatically, which I love.
I knew I had found the right franchise after a year or so into running the business. The pandemic was so disruptive to the entire childrens activity sector. There are stories of other franchises losing hordes of their franchisees due to the way they were supported. Not at Baby Squids; the support given was second to none, and this alone has made me realise how important trust is. The help I have received not only meant we survived, but actually prospered by focusing on the right things. I now earn a good income from it, and am managing to maintain a good work/life balance. I look forward to going to work every day which is critical for me!
I knew I had found the right franchise after a year or so into running the business. The pandemic was so disruptive to the entire childrens activity sector. There are stories of other franchises losing hordes of their franchisees due to the way they were supported. Not at Baby Squids; the support given was second to none, and this alone has made me realise how important trust is. The help I have received not only meant we survived, but actually prospered by focusing on the right things. I now earn a good income from it, and am managing to maintain a good work/life balance. I look forward to going to work every day which is critical for me!
I used private savings to purchase the franchise. My initial investment was more than repaid in the first 12 months, my best investment by a country mile!
I made the final decision to buy a Baby Squids franchise after talking at length with two existing franchisees, and asking them all sorts of questions. It was really good to have such transparency which built a sense of trust early on. At the same time I had numerous conversations and information sharing sessions with Laura, and I went for it after that.
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