Baby squids wide logo

Create the perfect life balance with a franchise from Baby Squids

The Baby Squids franchise opportunity

A Baby Squids franchise provides everything
you need to set up and run amazing swimming classes in your area. Join an established brand and supportive network, with the opportunity to build a highly profitable business.

If you are ready to start your own business and want to be running a successful, rewarding swimming teaching company within months, rather than years, the Baby Squids franchise opportunity is perfect for you.

A new direction

Ready to take the leap and start your own business?

angel fish

Flexible working.


Incredible work/ life balance.

plant growing in hands

Financially rewarding.


Potential growth to the right level for you.

open arms

Supportive and passionate team.

life ring

Experienced coach and mentor at the helm.

pink chart

Simple pricing structure with financial support offered to get you started.

Trophy icon

The best job in the world!

What our franchisees say

Nicky Jackson Baby Squids Salisbury and Andover Franchise Owner

I was previously working in
accounts admin. I didn’t have any swimming background or teacher experience, or any experience of running my own business. The support I received from the Baby Squids team over the pandemic, when times were tough, was testament to the support they give, consistently going above and beyond. Not only has it now bounced back. I have added more classes, and almost doubled my swimmers since. I love the teaching, but the thing I love the most, is how, by me taking certain actions, I can really change the trajectory of the business and increase my income at the same time! Nicky, Salisbury

Nadina Robson Baby Squids New Forest Franchisee

I was franchisee number 1! Having worked closely with Laura and the team for a few years, this was a no-brainer for me. Being a swimming teacher and working with young children was something I never could have envisaged but now I would never stop. That coupled with my ambition to be my own boss and earn a good income meant the franchise opportunity was perfect for me. I now have a small team of teachers that work with me, and we run the most popular children’s swimming lessons across my territory. I now act as a mentor to the new franchisees that are joining the Baby Squids network, and I love it. Nadina, New Forest and Christchurch

Viki Smith Franchisee East Hampshire

I love the flexibility that Baby Squids has brought to my young family. I work hard, but I can do it when I want and when works for us, which is what true flexibility is all about. The franchise support team have helped me grow from just a few classes, to now running classes across five different venues, offering classes every day of the week. I love the franchise management software that runs it all, it really makes it so easy to run the admin side of the business so I can focus on the fun stuff! Viki, East Hampshire


What your customers get

With all the training you need, and no previous swimming teaching experience required, you could soon be helping families in your area develop the essential life skill of swimming!

swim icon

Super fun and progressive swimming lessons.

plant growing in hands

Nurturing environment.


Exceptional customer service.


Teachers who really love what they do.

Looking to create purpose in your work? A genuinely rewarding opportunity that is empowering and meaningful.

baby squids starfish

Looking to create purpose in your work? A genuinely rewarding opportunity that is empowering and meaningful.

How it works

It’s simple to launch your Baby Squids franchise. You pay an upfront cost for your territory, an additional monthly licence fee, and you are ready to get going with all the support and knowledge that you need!

We’ve worked hard to make sure that it’s a painless process to becoming a business owner with Baby Squids, and know that you could see yourself reaping the benefits for you and your family within weeks. Even with all the information available to you, you may still be wondering if franchising is right for you.

To help you make the decision to pick up the phone and call us, here are some reasons why franchising with Baby Squids may be your route to building a successful business.

Key facts about our franchises

Over the years we have developed a complete baby swimming franchise opportunity that covers every aspect
of running a swimming lesson business. With an outstanding product, brand, customer service, digital marketing and business strategies, bespoke online software and payment processes, with responsive and friendly support, we ensure our franchise network become the best they can be.

babysquids jellyfish
location icon

Your exclusive franchise territory.

bar chart

Earning potential £30k–£100k+

thumbs up

Flexible and truly rewarding business.

open arms

Dedicated full time franchise training and support.


Digital marketing strategy and support.


Bespoke franchise management software.


Guaranteed leads from an established brand.


Operational processes and manual.

Three Squids Icon

About us

Find out about our background, history and values.

Award icon with squid

Success stories

Hear from our franchisees, who’ve been there and done it.

Squids and a Piggy Bank Icon


See how much you could earn, and what it costs to get set up.

Download a Brochure

You can unsubscribe anytime. For more details, review our Privacy Policy.