A unique children’s swimming classes franchise

Baby Squids is a unique children’s swimming classes franchise based in the UK with an outstanding support network. This baby swimming franchise opportunity enables driven and passionate people to build a successful children’s activity business whilst achieving financial and emotional fulfilment, doing a job that you love.


Our classes are geared towards building parents confidence with their baby in the pool, showing them how to encourage and build skills safely. And as children progress and grow we help them independently build on their swimming abilities, playing our part in giving them the vital life skill of swimming.


We will train you and your team to provide the kind of fun, energetic teaching that Baby Squids has become famous for, and has parents raving about!

jumping off the swimming mat

Key Facts about our Franchise Opportunity

Over the years we have developed a complete baby swimming franchise opportunity that covers every aspect of running a swimming lesson business. With an outstanding product, brand, customer service, digital marketing and business strategies, bespoke online software and payment processes, with responsive and friendly support, we ensure our franchise network become the best they can be.

Your Exclusive Franchise Territory

Earning Potential £30,000 - £90,000+

Flexible and Truly Rewarding Business

Dedicated Full Time Franchise Support

Digital Marketing Strategy and Support

Squidsoft Class Management System

New Customer Leads

Operations Manual

Training and Ongoing Support

Why buy a franchise at all?


When you buy a franchise you are launching under the established, respected Baby Squids brand, with the operating model, customer and marketing all worked out for you.


As a franchisee, your energy and drive have a huge opportunity to build on the expertise and experience of the brand owner to bring you great results. It’s not surprise then that franchise businesses frequently have a higher success rate than entrepreneurs setting up from scratch.


It is also invariably easier and quicker to set up a franchise. You should find it easier to secure funding for a proven business model and market, and – from the outset – you’ll benefit from all the training, support and guidance that the franchisor will provide you.


In addition, your business will reap the rewards of any successes and advertising of the overall brand, all at no additional cost to you!

A simple franchise model


If you are looking for a franchise business to invest in and develop, we believe we have the perfect package to support you on the journey towards a successful, rewarding baby swimming business.


Our model is simple and easy-to-use. Our training and support packages are thorough and detailed while giving you the freedom to run your business in your own way, and really put your own stamp on it. We provide you with a comprehensive training manual and marketing support as well as access to our friendly and inspiring leadership team throughout set up and beyond.


Most importantly our classes embody a simple philosophy, which strikes a chord with parents and teachers alike, and has them booking term after term…

We teach babies to have fun in the water.