Who Are Baby Squids

It was 2012 when Laura was a first-time mother looking for swimming classes for her new baby, Harry. She noticed that all the groups she looked into seemed to be focused on pushing children towards goals, rather than giving them the space to learn at their own pace that being in the water was rewarding and fun! As a keen swimmer and lover of teaching and coaching, it dawned on her that she had the skills and potential to start her own baby swimming lessons.


Over the past few years, the company has gone from strength-to-strength, growing through acquisition and expansion into new pools. Laura has built a team of kind and patient swimming teachers across the south, all of whom maintain a standard of excellent teaching in a kind, fun and child-led environment.


In early 2019, with the potential for UK expansion and a move into franchising becoming an exciting reality, Laura decided to develop the Baby Paddlers brand into a more wider-reaching, character-led brand and hence, Baby Squids was born.


Now, with the company’s excellent reputation well established across Hampshire, we are widening the opportunity out to other mums, dads, parents, swimming teachers or budding business entrepreneurs across the country through our exciting franchise opportunity.

baby squids timeline graphic

Our Values (we call them HAPPEE!)

Baby Squids is all about teaching children to have fun in the water. We are always HAPPEE!



We promise to always be open and honest about how your child is moving forward & in everything we do.



We promise to find the answer to your questions even if we don’t know it, we are here to support you.



We promise to teach your child in a positive fun way so that they love swimming as much as we do.



We promise to help you and your child to progress through the Baby Paddlers milestones at a pace that is right for your child.



We promise to make our swim classes fun, exciting and enjoyable for all! With songs, games and lots of laughter!



We promise to support you every step of the way, even if your child has water wobbles we’ll be there to encourage them.

As well as playing a part in spreading the unique Baby Squids method across the country, our franchise opportunity allows you to launch a high potential business quickly and with confidence. Like Laura, you too could build something great for you and your family.