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Baby Squids Licence and Setup

As part of your investment in a Baby Squids franchise you will receive a full start up and support package

  • A legal licence to run Baby Squids swimming classes within an exclusive, mapped region of the UK
  • 24/7 access to operations manual
  • Full access to our highly successful Milestones swimming teaching programme
  • Your own micro-website dedicated to your region and class timetable, along with your own Baby Squids email addresses
  • Access and support using our bespoke customer management system, financial dashboards and more

Training and Support

We offer unrivalled training and support for our franchisees, fully focusing on our goal to ensure all of our franchisees are successful and exceed their goals.

  • 13 days of comprehensive training and support in all aspects of setting up and running your own Baby Squids swimming teaching business, including:
  • Guiding you through all operational processes, sales and marketing approach and a full walkthrough of all swimming programme content
  • Our in-house marketing team work with you to ensure the right mixture of national consistency with local uniqueness, supporting you with both online and offline marketing strategies including social media support
  • Practical training to ensure you are fully qualified and personally insured with the Swimming Teachers Association
  • Comprehensive business management training, which covers all aspects of running your own business, e.g. customer service, administration, book-keeping, tax and VAT
  • Email and phone support Monday to Friday, 9am – 5pm provided by experienced staff
  • Masterclasses and refresher training throughout the year
  • Ongoing professional development
  • Access to the Baby Squids internal social media networking group to ensure you are kept up to date with developments and can share your ideas and questions with like-minded franchisees and teachers across our network


As well as all the practical support you need you will also receive:


  • ¬£300 of Baby Squids swim equipment to run your classes
  • Discounts from our trusted suppliers for any further equipment you may need as your business expands
  • A start up pack of branded marketing and training materials for you and your team

As Flexible as you Want

Most importantly you will have the power to run your business part-time or full-time with hours to suit your lifestyle. Although we highly recommend you run classes midweek mornings and weekend mornings (as these are the most popular session times) the best thing you get with franchising with us is a business model that allows you to be as flexible as you need to be!