Is it right for me?

Even with all the information available to you, you may still be wondering if franchising is right for you. To help you make the decision to pick up the phone and call us, here are some reasons why franchising with Baby Squids may be your route to building a successful business. If you have the right to work in the UK have a look through the below:

I want to work flexibly around other commitments

You can choose how you wish to run your business, part-time or full-time. Or start small and grow your business by employing swimming teachers!

I don’t have experience working with children

While it’s beneficial to come from a teaching or instructor background, it’s not essential. Owner/Director Laura started the swim school with very little experience working with children.

I’m not a qualified swimming instructor

You don’t need to be! Baby Squids provide full training on our programmes for you and your teachers. If you have not qualified with the Swimming Teacher Association, or are brand new to the profession, we will help you achieve your qualifications prior to launching the business.


Owner/Director Laura did not have her qualifications prior to launching the business and has grown the business into one of the fastest growing swim schools in the South of England!

I like the idea of having my own business but I still want to be part of something bigger

Baby Squids is focused on developing a national baby-swimming programme. Our goal is to be known nationwide as a high-quality swimming brand and we need ambitious people to drive this and support us in our goal. You can play as big a part in this as you wish!

I am really knowledgeable about my local area

If you have a good network of friends, colleagues and contacts in your local area, already know of potential venues, or are involved in the community network you can really hit the ground running! Although this isn’t essential, you will be able to integrate the business seamlessly and create amazing brand awareness!

I am really efficient in problem solving and am determined to overcome business obstacles

You have exactly the right mindset to be a franchise owner! Although you will have lots of help to get the best start when you buy a Baby Squids franchise, you still need to have drive, energy and passion to make any business a success. With your attitude you are sure to fly!

I look for quality and excellence in everything I do

Perfectionists welcome! Our programmes are respected across the South for their high-quality teaching and we expect a commitment to maintaining those standards across our franchise network.

I am a skilled communicator and leader

Maintaining strong relationships with often very busy parents who will want to ensure the safety and wellbeing of their children is a very important part of this business. If you have the charm, patience and good humour to manage the parents as well as you manage the children your business will thrive!

I am happy to work independently in a growing network

Although you will be the master of your own destiny, leading your own growing business, you will have plenty of opportunity to discuss your business and share your experiences with like-minded individuals, other franchisees and the leadership of the Baby Squids brand

I am located within my territory… or nearby

It’s not essential to be located in your licenced territory, but you’ll need to be able to get around your area easily and know your community well. So, while individuals outside their territory will be considered, it’s highly beneficial for you to run your business locally.